Hi there,

I’m hoping your day is blissfully April Fool’s Joke free. Or that if you receive some pranks in your inbox they are actually funny.

Too often, brand April Fool’s Day pranks are anything but funny.

And don’t get me started on what it’s like to be on the creative end of a mandatory April Fool’s Day piece of joke content.

For every brand that gets it right (or even gets a new product that everyone loves out of it), there are thousands of really bad, not at all funny “jokes” sent out into the world. Don’t be that brand!

Thank you for your consideration! And remember not to believe your eyes and ears today.—generative AI means there’s likely to be a whole lot of shenanigans afoot today.

Coming Up on #ContentChat

Content Chat is my weekly LinkedIn live video chat focused on sharing expertise and ideas amongst the content marketing community. Join the conversation on Mondays at noon Pacific / 3 p.m. Eastern. Be sure to mark your calendar to join the #ContentChat community and me for these upcoming guests:

• TODAY on #ContentChat, we’re joined by Robert Rose, fractional marketing leader, and chief strategy officer of The Content Advisory, to discuss why a fractional content leader is a smart marketing investment. We’ll explore what it takes to start a content marketing strategy from scratch and how an organization’s needs scale down after the initial implementation, helping you understand if a fractional content officer could benefit your team.
• Next Monday (April 8) on #ContentChat, our guest is Michelle Griffin, a personal brand and PR strategist. She will explore how to develop a powerful thought leadership platform for better branding. We’ll explain what thought leadership is (and isn’t) and the foundational elements you’ll need to build a solid thought leadership platform.

​Get Involved with #ContentChat

Want #ContentChat on your calendar? Use this link to follow our calendar, so you never miss a chat.

We're booking guests for 2024—send us your pitch!
​Are you a content marketing practitioner, author, or consultant who is interested in being a guest for an upcoming edition of #ContentChat? We’d love to see your topic pitch via our Content Chat guest submission form.

Content Marketing + Related Jobs

​Content Marketing Manager, Analytic Partners.
​Analytic Partners provides a commercial intelligence solution that helps businesses measure their marketing results. Its team is hiring a content marketing manager who will craft compelling content that positions the company as a leader in the marketing measurement and optimization space. The role includes content creation, strategy, and optimization responsibilities. This hybrid role is based in Miami, FL.

​Senior Content Marketing Specialist, Planet DDS.
​Planet DDS is a rapidly growing dental software company that serves over 13,000 practices across the U.S. The company is hiring a senior content marketing specialist to create thought leadership and other marketing copy tailored to its B2B audience, with the goal of increasing website traffic and brand awareness. This hybrid role is based in Irvine, CA, Phoenix, AZ, Akron, OH, or Atlanta, GA

​Senior Manager of Content Marketing, Cloudflare.
​Cloudflare aims to help build a better internet by running the world’s largest networks that power 25M internet properties. The brand seeks a senior content marketing manager to lead a team of writers and execute multi-channel marketing campaigns. The manager will create quarterly and annual content marketing plans, manage relations with third-party writers, and oversee the day-to-day content pipeline. This role is fully remote.

​Senior Content Marketing Manager, Attentive.
​Attentive provides an AI marketing platform designed to optimize message performance through 1:1 SMS and email interactions. Its team is looking for a senior content marketing manager to drive awareness, support demand generation, and enable its revenue org with thought leadership, email, and SMS education, and data-driven reports and content. This role is fully remote.

​Senior Content Marketing Manager, Clari.
​Clari offers a revenue platform that gives forecasting accuracy and visibility from the sales rep to the board room on revenue performance. The company is hiring a senior content marketing manager who will report to its director of content and thought leadership and produce and distribute compelling and differentiated thought leadership and influencer marketing content. This role is fully remote.

​Content Marketing Manager, ZBiotics.
​ZBiotics makes genetically engineered probiotics aimed to improve daily life. The brand is looking for a content marketing manager to architect its voice and lead and execute its content planning, copywriting, and social media management. This role is remote, with offices in San Francisco.

​Content Marketing Manager, Subsplash.
​Subsplash offers a platform that manages mobile and TV apps, websites, and fundraisers/giving initiatives for churches. Its team is hiring a content marketing manager who will report to the director of content marketing and execute an SEO content strategy to drive organic website traffic growth and improve its search rankings. This role is fully remote.

Are you hiring? We can help!

If you have a content marketing contract position, full-time job, or freelancer opportunity, reply to this email and let us know. We are always happy to share jobs with the community at no cost.

ICYMI

​How to Conduct Great Customer Case Study Interviews.
​Let’s face it: Most B2B case studies are bland and mediocre. But they don’t have to be. Marketers often miss the opportunity to interview customers and write case studies directly from their voices. In my new blog post, I explain my process for conducting a great customer case study interview, including how to identify the right customer and make the ask.

​How to Increase the Influence of B2B Marketing: The Content Value Equation.
​What exactly does it mean to deliver ‘value’ in your content marketing or buyer experiences? The idea can span many areas, but your product features aren’t one of them! In this article, Ardath Albee explains the many flavors of value for B2B audiences and shares her value equation.

​How To Find and Include More Underrepresented Voices in Your Content.
​As a content creator, you have the power to uplift underrepresented voices and infuse diverse perspectives into your content. If you’re wondering how to do so, this Content Marketing Institute article is a great resource for finding underused sources. (Customer references and industry analysts are two of my favorites).

​How Social Listening Strengthens Your Content Marketing Strategy.
​How can social listening help you improve your content marketing? For starters, it helps you learn about your audience's interests, ID your competitors’ shortcomings, and see which channels are worth your investment. The fabulous Brooke Sellas and I give you the full scoop in this #ContentChat recap.

​Trust Insights 5P Framework.
​Change is inevitable in your business, and how you plan and prepare for this change (or don't) can have a lasting effect on your team's productivity and morale. Trust Insights shares its 5P framework for change management in this post, covering purpose, people, process, platform, and performance.

​A 2024 PESO Model™ Primer for Communicators.
​Successful marketing requires balancing four media types, as described in Gini Dietrich’s PESO Model: paid, earned, shared, and owned. Full disclosure: I was Gini's fractional Chief Content Officer when I first launched my consultancy, and I still use her model when advising clients and evaluating the many opportunities available to them. Learn all about it—including what’s new in 2024—in Gini’s blog post.

​Seven 'Smarketing' Metrics You Should Be Tracking to Align Marketing and Sales.
​Justifying your content marketing budget (or making the case for an increase) often requires showing how your efforts are driving sales and business revenue. This MarketingProfs article shares seven ‘smarketing’ metrics you can track to align with your sales organization. What are your go-to metrics?

Until next time, stay safe and be well!

Cheers,

Erika

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​Erika Heald, Founder & Lead Consultant​
​Erika Heald Marketing Consulting​
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LinkedIn: www.linkedin.com/in/erikaheald​
Instagram: https://www.instagram.com/misserikasf/
​Threads: @MisserikaSF​​
​YouTube: @ErikaHeald​