Hi there!

Last week was a big milestone for me—I finally got to check “Become a published book author” off my list with the launch of The Content Entrepreneur. This CEX community-authored book is one of the first books from the new Tilt imprint from the self-publishing company Lulu.com. It consists of chapters written by 30+ content pros covering everything a content entrepreneur needs to know to grow their business.

In a few weeks, I’ll be in Cleveland for this year’s CEX conference. There, I’ll celebrate the book launch with my co-authors and talk with and learn from content entrepreneurs from around the globe. I attended the event for the first time last year and came away with so much inspiration and helpful resources that I put to use over the past year in my own work.

If you’ve read Joe Pulizzi’s book Content, Inc., the idea of being a content entrepreneur is a familiar one. But if you haven’t, here’s how he defines it via The Tilt website: “A content entrepreneur is someone who creates content to grow an audience, and eventually makes money from that content they develop. Content entrepreneurs are building a content business, not using content as a marketing tool, side gig or hobby.”

What’s interesting to me, is how Joe has again given me a concise way to explain what I am doing career-wise, as he did when he coined the phrase “content marketing” over a decade ago.

Not all content marketers are content entrepreneurs…yet! But, whether you are working for someone else or running your own business, the book still offers a lot you can take away. It just may even give you that necessary spark to embark on a content entrepreneurial journey of your own.

I contributed three chapters to the book:

• Picking the Right Social Platform
• How to Use AI for Content Repurposing (read the excerpt on our blog)
• Building Your Brand Voice: A Five-Step Approach

You can order the book directly from Joe’s website, and all proceeds go to The Orange Effect Foundation, a nonprofit that brings speech therapy and technology support to children with speech disorders.

Being part of this project has inspired me to dust off a book outline I drafted a few months ago and start the research process for my own book.

Stay tuned for more updates—and some requests for input from you—as I progress on that journey.

Coming Up on #ContentChat

Content Chat is my weekly LinkedIn live video chat focused on sharing expertise and ideas amongst the content marketing community. Join the conversation on Mondays at noon Pacific / 3 p.m. Eastern. Be sure to mark your calendar to join the #ContentChat community and me for these upcoming guests:

• TODAY on #ContentChat, we’re joined by Jay Baer—content marketer extraordinaire and a business growth and customer experience expert—to discuss why speed is essential for winning and retaining customers. Jay will explain his Time to Win study and framework, helping you understand what customers expect when it comes to speed and how to identify pivotal moments in your customer’s journey. This chat will be full of tips for B2B and B2C marketers.
• Next Monday (April 22) on #ContentChat, our guest is Christoph Trappe, director of content strategy at Growgetter, who will be recently returned from IIEX North America. Christoph will share his key takeaways from the event, including lessons for content marketers and emerging technologies we should explore.

​Get Involved with #ContentChat

Want #ContentChat on your calendar? Use this link to follow our calendar, so you never miss a chat.

We're booking guests for the second half of 2024—send us your pitch!
​Are you a content marketing practitioner, author, or consultant interested in being a guest for an upcoming edition of #ContentChat? We’d love to hear your topic pitch via our Content Chat guest submission form.

Content Marketing + Related Jobs

​Content Marketing Manager, Quadient.
​Quadient provides intelligent communication automation and mailing and shipping solutions to help businesses deliver exceptional experiences. The brand is hiring a content marketing manager to collaborate with its director of content strategy and craft blog posts, ebooks, videos, infographics, and more. This role is remote.

​Content Marketing Manager, Flexport.
​Flexport offers an end-to-end supply chain platform coordinating global logistics from the factory to the customer’s door. Its team is looking for a content marketing manager to develop and implement its content marketing and social media strategies, including building long-form content to position the company as a market leader. The role is based in several U.S. cities, including Bellevue, Chicago, Dallas, Los Angeles, NYC, and San Francisco.

​Senior Manager, Content Marketing, Airwallex.
​Airwallex provides an embedded finance platform used by over 100,000 companies to simplify their global payments and financial operations. The company is seeking a senior content marketing manager to lead the North American content strategy and creation, focused on customer-first content supporting all products and business areas. The role is based in San Francisco.

​Content Marketing Manager, Equinix.
​Equinix is a global digital infrastructure company, helping brands connect places and partners through flexible digital services. Its team is hiring a content marketing manager to write and edit an array of external long- and short-form content to drive traffic and engagement. The individual will also manage third-party agencies and content creation workflows. The role is based in Toronto, Canada or Frisco, TX.

​Senior Content Marketing Manager, Monday.com.
​Monday.com is a project management and collaboration tool used by our team and many members of the #ContentChat community. The Monday team is looking for a senior content marketing manager to be its go-to person for content in North America, developing top-of-funnel B2B lead generation assets and creating content for the product marketing team. This hybrid role is based in NYC.

​Senior Manager, Content Marketing & SEO Writer, Salesforce.
​Salesforce is one of the largest cloud software companies, providing customer relationship management software and apps focused on sales, marketing, automation, and more. Salesforce is hiring a content marketing and SEO writer to support content creation, SEO, content planning, and project management needs. It is unclear if this role is remote or hybrid, as it lists Seattle, Irvine, NYC, and San Francisco as possible working locations.

​Senior Content Marketing Strategist, Social Media, NerdWallet.
​NerdWallet offers credit card, banking, loan, and insurance services for individuals and businesses. The company is seeking a senior content marketing strategist to execute, measure, and optimize its content for Instagram, TikTok, Threads, and X (with a $100,000+ budget to accelerate channel growth). The role is remote-eligible or can be based in San Francisco.

Are you hiring? We can help!

If you have a content marketing contract position, full-time job, or freelancer opportunity, reply to this email and let us know. We are always happy to share jobs with the community at no cost.

ICYMI

​How to Use AI for Content Repurposing (An Excerpt From The Content Entrepreneur).
​In every consultancy engagement over the past 7+ years, we’ve championed the idea that for every piece of content you create, you should have at least three use cases. But it doesn’t always feel like content marketers have the time to invest in reaching this ideal state. Luckily, artificial intelligence can do wonders for helping you create derivative content from your significant blog post, video, audio content, or other content assets. Want to learn how to put AI to work in this way for your content? I’m honored to share my advice in Joe Pulizzi’s book The Content Entrepreneur. Preview my chapter in this blog post, and order your copy of the full book here.

​Essential Branding Elements for Successful Content Marketing.
​Your company needs a distinct voice and brand if it wants to stand out from its competitors. I joined brand architect Kate DiLeo in this #ContentChat recap to explain how you can lay a successful brand foundation, including our processes for creating a differentiated brand voice, how to research your competitors to inform your branding, and tools that help along the way.

​2024 Industry Benchmark Report for Creator Content.
​Unsure if your influencer marketing campaigns are performing on par with your competition? This new Captiv8 report analyzed 5,000 sponsored posts across nine verticals to provide industry-specific benchmarks and lessons learned for elevating your social media strategies.

​Why a Fractional Content Leader is a Smart Marketing Investment.
​If you’ve been considering hiring a fractional leader for your content or marketing efforts, my recent #ContentChat conversation with fractional marketing leader Robert Rose explains what makes this nontraditional approach a good fit. Read through the recap or watch the replay to learn what a fractional leader does and how to know when bringing one on could be a better investment than making a full-time hire.

​Internal Agencies Kill Your Content Marketing.
​Content marketing teams frequently act as internal agencies serving “customers” across the organization. Not only does this derail the content strategy, it’s a recipe for burnout. Robert Rose explains how to implement a new content marketing approach to regain control and prioritize the many content requests coming your way.

​20+ Books Every Content Marketer Should Read to Radically Improve Their Content Creation.
​What’s the last book you read that inspired you to be a better marketer or content creator? I’m always on the lookout for new book recommendations, and my team recently updated our list of books that every content marketer should read. We feature 27 books (for now) that are guaranteed to help you engage your audiences more authentically. Let us know what we should add to the list.

​Adobe Developments Signal Changes For B2B Content Workflows.
​Adobe Summit provided content marketers with countless insights as we prepare for the AI-driven future of our industry. Our friend Forrester Analyst Lisa Gately shares her three main takeaways—and explains what you should do now to stay ahead of the evolving competitive landscape—in this blog post.

​2024 State of B2B Content Consumption & Demand Report.
​NetLine released the eighth edition of its flagship report, drawing from 6.2 million first-party content registrations to understand the who, what, when, where, and why of buying behaviors. Some highlights: Gated content is thriving with a 14.3% boost in registrations, and buyers average 31 hours reading branded content! Download the full report for all the findings to guide your strategy.

​Maximizing Impact with Less: The New Approach to B2B Content.
​What does it take to run an effective B2B content marketing team and stand out in a sea of content? Experts across industries (including a few friends of #ContentChat and myself) share their tips in this meaty blog post from Stephanie Trovato at Relato.

Until next time, stay safe and be well!

Cheers,

Erika

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​Erika Heald, Founder & Lead Consultant​
​Erika Heald Marketing Consulting​
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LinkedIn: www.linkedin.com/in/erikaheald​
Instagram: https://www.instagram.com/misserikasf/
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​YouTube: @ErikaHeald​